A practical, hands-on workshop designed specifically for small business owners ready to strengthen their online presence.

Learn how to improve your website’s clarity, build credibility, and turn visitors into customers. Discover how SEO and AI-powered search are changing the game—and how to make sure your business gets found. Walk away with a simple, actionable plan to create content, promote your site, and track what’s working.

Dr. Mary Martin is a Professor of Marketing at Fort Hays State University, where she teaches Social Media Marketing, Social Media Marketing Content and Analytics, Digital Marketing, and Marketing Strategy. Before joining the faculty at FHSU, Dr. Martin was co-founder of a strategic consulting firm in Charlotte, NC that offered clients marketing research, marketing plans, and organizational strategy. Prior to that, she was Director of Marketing for a company that produced interior decorative coatings for aircraft. While there, she developed web-driven and traditional marketing strategies, including website promotion, design, construction, and maintenance. Dr. Martin was previously a member of the graduate faculty of The University of North Carolina at Charlotte and Winthrop University, and received her PhD in marketing from the University of Nebraska-Lincoln. In 2026, Dr. Martin published an open education resource (OER) textbook titled "Marketing Strategy in the Age of AI." She currently serves as Program Chair for the Marketing Management Association (MMA) Fall Educators Conference and as the Social Media Director for the MMA.

Location:
University/Training Center

236 San Jose Dr

Dodge City, KS

Use the Northeast Entrance. We share a parking lot with the YMCA; look for the Milburn Stone Theatre Sign.

DCFCDC or Main Street Members: $75

Non-Members: $100

Invoices will be sent within 2 business days. Refunds will not be issued.