Great design does more than look good — it drives results. In this hands-on workshop, participants will learn how strong branding, clear messaging, and thoughtful design work together to attract customers and grow a business. Through real-world examples, case studies, and guided exercises, attendees will explore the key principles behind successful brands and effective advertising across print and digital media. By the end of the session, participants will put ideas nto action by creating their own marketing pieces while learning practical design techniques they can immediately apply to their business or brand.

About the Facilitator: Scott Gross, a native of Kansas, embodies a strong work ethic in all his endeavors. He adeptly merges creativity with a clear perspective and a calm approach to resolve communication challenges through thoughtful design. With over 36 years of experience, his expertise encompasses art direction, brand identity, and illustration. Currently, he serves as Art Director for the University Marketing Department at Fort Hays State University, where he plays a pivotal role in guiding visual storytelling and brand expression throughout the institution. Gross is deeply committed to elevating and engaging those around him, drawing inspiration from individuals, history, and the enduring qualities found in vintage and ephemeral design. He finds immense satisfaction in conceptualizing ideas, collaborating with creative minds, and collectively striving for meaningful outcomes.

Location: University/Training Center

236 San Jose Dr

Dodge City, KS

Use the Northeast Entrance. We share a parking lot with the YMCA; look for the Milburn Stone Theatre Sign.

DCFCDC and Main Street Members: $150

Non-Members: $175

Invoices will be sent within 2 business days. Refunds will not be issued.